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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    WideOrbit

    Score6 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
    Pricing
    MagniteWideOrbit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteWideOrbit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MagniteWideOrbit
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and WideOrbit
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Data Transfer7.02 Ratings7.01 Ratings
    DSP integration8.02 Ratings7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and WideOrbit
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    WideOrbit
    7.8
    2 Ratings
    1% below category average
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings7.02 Ratings
    Display advertising8.02 Ratings8.01 Ratings
    Ad display and retargeting segmentation8.02 Ratings8.01 Ratings
    Sequence targeting8.02 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and WideOrbit
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad dashboards8.02 Ratings8.01 Ratings
    Ad performance reports7.02 Ratings10.02 Ratings
    Ad conversion tracking7.02 Ratings6.01 Ratings
    Ad attribution reporting8.01 Ratings7.01 Ratings
    Cross-channel ad management8.02 Ratings6.02 Ratings
    Ad forecasting and optimization6.01 Ratings10.02 Ratings
    Best Alternatives
    MagniteWideOrbit
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagniteWideOrbit
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (3 ratings)
    User Testimonials
    MagniteWideOrbit
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    WideOrbit
    I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
    Incentivized
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    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
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    WideOrbit
    • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
    • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
    • Very user friendly and efficient to use.
    • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
    Incentivized
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    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
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    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
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    WideOrbit
    I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
    Incentivized
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    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    WideOrbit
    • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
    Incentivized
    Read full review
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