What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
632 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

ZoomInfo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
632 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Modus

ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Modus
ZoomInfo
7.9
Advanced search
Modus
ZoomInfo
8.1
Identification of new leads
Modus
ZoomInfo
8.0
List quality
Modus
ZoomInfo
7.7
List upload/download
Modus
ZoomInfo
7.5
Ideal customer targeting
Modus
ZoomInfo
7.9
Load time/data access
Modus
ZoomInfo
8.1

Sales Intelligence Data Standards

Modus
ZoomInfo
8.0
Contact information
Modus
ZoomInfo
7.9
Company information
Modus
ZoomInfo
8.2
Industry information
Modus
ZoomInfo
7.9

Data Augmentation & Lead Qualification

Modus
ZoomInfo
7.8
Lead qualification process
Modus
ZoomInfo
8.0
Smart lists and recommendations
Modus
ZoomInfo
7.4
Salesforce integration
Modus
ZoomInfo
8.1
Company/business profiles
Modus
ZoomInfo
8.2
Alerts and reminders
Modus
ZoomInfo
7.8
Data hygiene
Modus
ZoomInfo
7.3
Automatic data refresh
Modus
ZoomInfo
7.5
Tags
Modus
ZoomInfo
7.4
Filters and segmentation
Modus
ZoomInfo
8.2

Sales Intelligence Email Features

Modus
ZoomInfo
7.0
Sales email templates
Modus
ZoomInfo
8.0
Append emails to records
Modus
ZoomInfo
5.9

Pros

Modus

  • Allows us to include video collateral in our portfolio
  • Allows visibility into an activity that the recipient performs once collateral is sent to them
  • Provides analytics around most and least used pieces of collateral
  • Allows our marketing team to generate and upload new collateral on demand
Stan Pflueger | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

Modus

  • I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

Modus

Modus 9.0
Based on 1 answer
App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.
Stan Pflueger | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Modus

Modus 10.0
Based on 1 answer
Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.
Stan Pflueger | TrustRadius Reviewer

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Modus

Modus 9.0
Based on 1 answer
The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.
Stan Pflueger | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Implementation Rating

Modus

Modus 10.0
Based on 1 answer
No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.
Stan Pflueger | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Modus

We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.
Anonymous | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

Modus

  • I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Screenshots

Pricing Details

Modus

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Add comparison