This is your custom digital journey that can keep you up-to-date on all topics, blogs, websites, magazines you are reading on a regular (or not) basis.
TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
TweetDeck allows users to monitor several aspects of a Twitter account—such as notifications, messages, activity and scheduled tweets–in real time in one window. This feature allows users to optimize efficiency by cutting down the amount of time needed to monitor social media.
TweetDeck allows users to schedule posts in advance and return to make edits at a later date if necessary. This feature's flexibility is perfect in a rapidly changing work environment.
TweetDeck's collapsable and customizable left sidebar menu gives users who may be operating several windows at once easy access to all of the options that are available when using a full size window. This feature is provided in addition to the navigation provided in the main window's columns.
TweetDeck's minimal design doesn't detract from the content. Users can focus on their Twitter account, not bright colors and cluttered displays on the site.
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
While both (Netvibes and Paper.li) are content aggregators, they perform very different functions. Netvibes is extremely useful when you are trying to catch up on the news on the go, come up with more content ideas based on the current trends and use the trending articles in your content marketing.
Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. Sprinklr also provides analytics which TweetDeck does not.
Allowing me to schedule all of my Tweets once a day frees me up from having to do it continuously throughout the day.
Being able to easily monitor all notifications and messages means needed action can be taken quickly.
There are several paid options that I've tried that weren't necessarily better, so being able to have this tool for free is great for a small nonprofit.
