Nielsen Marketing Mix Modeling vs. Terminus ABM Platform
Nielsen Marketing Mix Modeling vs. Terminus ABM Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A | |
Terminus ABM Platform | Mid-Size Companies (51-1,000 employees) | Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Nielsen Marketing Mix Modeling | Terminus ABM Platform | |
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Top Pros | No answers on this topic | |
Top Cons |
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Nielsen Marketing Mix Modeling | Terminus ABM Platform | |
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Small Businesses | Firebase Score 8.4 out of 10 | Leadfeeder Score 7.3 out of 10 |
Medium-sized Companies | Firebase Score 8.4 out of 10 | Folloze Score 9.4 out of 10 |
Enterprises | Piano Analytics Score 8.1 out of 10 | Folloze Score 9.4 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Nielsen Marketing Mix Modeling | Terminus ABM Platform | |
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Likelihood to Recommend | 1.0 (1 ratings) | 8.1 (30 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (3 ratings) |
Nielsen Marketing Mix Modeling | Terminus ABM Platform | |
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Likelihood to Recommend | Nielsen | Terminus |
Pros | Nielsen | Terminus |
Cons | Nielsen | Terminus |
Likelihood to Renew | Nielsen No answers on this topic | Terminus |
Alternatives Considered | Nielsen | Terminus |
Return on Investment | Nielsen | Terminus |
ScreenShots | Terminus ABM Platform Screenshots |