What users are saying about
8 Ratings
12 Ratings
8 Ratings
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Score 8.7 out of 100
12 Ratings
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Score 8 out of 100

Likelihood to Recommend

NinjaCat

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Matthew Stewart | TrustRadius Reviewer

Searchmetrics

Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
Christiaan Bollen | TrustRadius Reviewer

Feature Rating Comparison

SEO

NinjaCat
Searchmetrics
7.6
Keyword analysis
NinjaCat
Searchmetrics
9.0
Backlink management
NinjaCat
Searchmetrics
4.0
SERP ranking tracking
NinjaCat
Searchmetrics
9.0
Page grader
NinjaCat
Searchmetrics
8.0
Competitive analysis
NinjaCat
Searchmetrics
7.0
Site audit / diagnostics
NinjaCat
Searchmetrics
8.0
Site recommendations
NinjaCat
Searchmetrics
8.0
Task management
NinjaCat
Searchmetrics
8.0

SEO Channels

NinjaCat
Searchmetrics
7.0
Local SEO
NinjaCat
Searchmetrics
7.0
Social SEO
NinjaCat
Searchmetrics
6.0
Mobile SEO
NinjaCat
Searchmetrics
7.0
Global SEO
NinjaCat
Searchmetrics
8.0

SEO Platform & Account Management

NinjaCat
Searchmetrics
9.0
Multi-domain support
NinjaCat
Searchmetrics
9.0
Integration with web analytics tools
NinjaCat
Searchmetrics
9.0

Pros

NinjaCat

  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
John Kobel | TrustRadius Reviewer

Searchmetrics

  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
Anonymous | TrustRadius Reviewer

Cons

NinjaCat

  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
James Arnold | TrustRadius Reviewer

Searchmetrics

  • Social media visibility
  • Facebook
  • Twitter
Guido Marchal | TrustRadius Reviewer

Likelihood to Renew

NinjaCat

No score
No answers yet
No answers on this topic

Searchmetrics

Searchmetrics 3.0
Based on 1 answer
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
Anonymous | TrustRadius Reviewer

Support Rating

NinjaCat

NinjaCat 6.6
Based on 2 answers
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Matthew Stewart | TrustRadius Reviewer

Searchmetrics

No score
No answers yet
No answers on this topic

Alternatives Considered

NinjaCat

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
John Kobel | TrustRadius Reviewer

Searchmetrics

We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
Anonymous | TrustRadius Reviewer

Return on Investment

NinjaCat

  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
James Arnold | TrustRadius Reviewer

Searchmetrics

  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
Christiaan Bollen | TrustRadius Reviewer

Screenshots

NinjaCat

Pricing Details

NinjaCat

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Searchmetrics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NinjaCat
8.6
Searchmetrics
10.0

Likelihood to Renew

NinjaCat
Searchmetrics
3.0

Support Rating

NinjaCat
6.6
Searchmetrics

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