What users are saying about
7 Ratings
3 Ratings
7 Ratings
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Score 9.4 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
SmartyAds DSP
Task Management
Opal
9.1
SmartyAds DSP
Gantt Charts
Opal
9.1
SmartyAds DSP
Scheduling
Opal
9.1
SmartyAds DSP
Workflow Automation
Opal
9.1
SmartyAds DSP
Mobile Access
Opal
1.0
SmartyAds DSP
Search
Opal
9.1
SmartyAds DSP
Visual planning tools
Opal
9.1
SmartyAds DSP

Communication

Opal
6.1
SmartyAds DSP
Chat
Opal
4.5
SmartyAds DSP
Notifications
Opal
9.1
SmartyAds DSP
Discussions
Opal
4.5
SmartyAds DSP

File Sharing & Management

Opal
9.1
SmartyAds DSP
Versioning
Opal
9.1
SmartyAds DSP
Video files
Opal
9.1
SmartyAds DSP
Audio files
Opal
9.1
SmartyAds DSP
Document collaboration
Opal
9.1
SmartyAds DSP
Access control
Opal
9.1
SmartyAds DSP

Ad Network Integration

Opal
SmartyAds DSP
6.3
Data Transfer
Opal
SmartyAds DSP
6.0
DSP integration
Opal
SmartyAds DSP
6.5

Ad Campaigns

Opal
SmartyAds DSP
7.7
Ad campaign creation
Opal
SmartyAds DSP
8.0
Ad deployment
Opal
SmartyAds DSP
7.5
Ad display and retargeting segmentation
Opal
SmartyAds DSP
7.5
Sequence targeting
Opal
SmartyAds DSP
8.0

Ad Reporting & Analytics

Opal
SmartyAds DSP
7.7
Ad dashboards
Opal
SmartyAds DSP
7.5
Ad performance reports
Opal
SmartyAds DSP
7.5
Ad conversion tracking
Opal
SmartyAds DSP
7.5
Ad attribution reporting
Opal
SmartyAds DSP
8.0
Cross-channel ad management
Opal
SmartyAds DSP
8.5
Ad forecasting and optimization
Opal
SmartyAds DSP
7.0

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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