What users are saying about
7 Ratings
22 Ratings
7 Ratings
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Score 9.4 out of 100
22 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

SnapApp

SnapApp is well suited for client researching devices like provider avails, session costs, and payment options. Deeper engagement will require outbound/inbound call center capabilities
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
SnapApp
Task Management
Opal
9.1
SnapApp
Gantt Charts
Opal
9.1
SnapApp
Scheduling
Opal
9.1
SnapApp
Workflow Automation
Opal
9.1
SnapApp
Mobile Access
Opal
1.0
SnapApp
Search
Opal
9.1
SnapApp
Visual planning tools
Opal
9.1
SnapApp

Communication

Opal
6.1
SnapApp
Chat
Opal
4.5
SnapApp
Notifications
Opal
9.1
SnapApp
Discussions
Opal
4.5
SnapApp

File Sharing & Management

Opal
9.1
SnapApp
Versioning
Opal
9.1
SnapApp
Video files
Opal
9.1
SnapApp
Audio files
Opal
9.1
SnapApp
Document collaboration
Opal
9.1
SnapApp
Access control
Opal
9.1
SnapApp

Content Creation

Opal
SnapApp
9.0
Ideation
Opal
SnapApp
9.0

Content Publishing

Opal
SnapApp
8.9
Content hub
Opal
SnapApp
9.0
Forms / Gated content
Opal
SnapApp
9.6
Embedded CTAs
Opal
SnapApp
9.6
Content distribution
Opal
SnapApp
7.4

Content Reporting & Analytics

Opal
SnapApp
9.0
Content performance analytics
Opal
SnapApp
9.0

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

SnapApp

  • Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
  • Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
  • Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.
Colleen Kirk | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

SnapApp

  • It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
  • It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
  • It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
  • It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
  • A double-click text editor would be an improvement on the current click-to-edit feature.
Sydney Dusselier | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

SnapApp

SnapApp 4.8
Based on 2 answers
We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
Anonymous | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

SnapApp

SnapApp 9.0
Based on 1 answer
Real team standing behind the product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

SnapApp

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.
Colleen Kirk | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

SnapApp

  • SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
  • It allows us to create engaging experiences for our prospects that aren't really available through other means.
Pete Schott | TrustRadius Reviewer

Screenshots

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SnapApp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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