Redpoint Global rgOne vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
rgOne
Score 8.0 out of 10
N/A
Redpoint's software platform, rgOne, helps companies transform their customer experiences across the enterprise. Redpoint's solutions aim to provide a unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. The goal is to deliver more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI.N/A
The Trade Desk
Score 7.0 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
Redpoint Global rgOneThe Trade Desk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
rgOneThe Trade Desk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Redpoint Global rgOneThe Trade Desk
Small Businesses
Ortto
Ortto
Score 9.6 out of 10
MediaMath
MediaMath
Score 7.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10

No answers on this topic

Enterprises
Iterable
Iterable
Score 8.6 out of 10

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All AlternativesView all alternativesView all alternatives
User Ratings
Redpoint Global rgOneThe Trade Desk
Likelihood to Recommend
10.0
(1 ratings)
7.8
(7 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Redpoint Global rgOneThe Trade Desk
Likelihood to Recommend
Redpoint Global
Redpoint is great in complex data environments, especially consumer based businesses.
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The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
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Pros
Redpoint Global
  • Ingestion of real-time and batch data
  • Data quality cleansing and correction
  • Customer matching
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The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
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Cons
Redpoint Global
  • Continue to develop more connections to other customer facing cloud based applications
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The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Usability
Redpoint Global
No answers on this topic
The Trade Desk
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
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Support Rating
Redpoint Global
Extremely helpful and deep technical expertise in their support group.
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The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
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Alternatives Considered
Redpoint Global
Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.
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The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
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Return on Investment
Redpoint Global
  • Redpoint streamlines data consolidation and provides overall customer journey orchestration.
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The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
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ScreenShots