Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.
N/A
Pricing
Zaius (discontinued)
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Zaius (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
—
More Pricing Information
Community Pulse
Zaius (discontinued)
Considered Both Products
Zaius (discontinued)
Verified User
Employee
Chose Zaius (discontinued)
Optimizely Data Platform has a friendlier interface than most and feels more custom. If we have an idea we would like to implement, we know that it's possible to do so with ODP - it may take a bit of time and it might not be the most intuitive implementation, but it is …
Optimizely Data Platform is a natural step up from Mailchimp, with a more robust platform designed to help companies with a growing list size and send volume. Similar to Mailchimp, Optimizely Data Platform is super easy to navigate from the get-go. Ultimately, we decided to …
We have a fairly custom business model that includes a subscription membership. Grin wasn't able to tailor their platform to suit our needs. Zaius was able to easily make it happen. We still use Klaviyo as our ESP.