TrustRadius Insights
Brandify's platform has proven to be a valuable tool for companies seeking to expand their customer base. With its wide reach, businesses …
Overview
What is SOCi?
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
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What is SOCi?
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is SOCi?
SOCi is a marketing platform for multi-location brands. SOCI helps businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that's brand directed, locally perfected, and data connected.
SOCi Features
- Supported: Built for Multi-location brands
SOCi Competitors
- Yext
- MomentFeed
- Rep.com
SOCi Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
Yext and MomentFeed are common alternatives for SOCi.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of SOCi are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(21)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Brandify's platform has proven to be a valuable tool for companies seeking to expand their customer base. With its wide reach, businesses can connect with millions of consumers worldwide, increasing their brand exposure and attracting potential customers. The platform offers excellent after-sales support and constant guidance on how to effectively use the tool, making it a reliable choice for businesses. Moreover, Brandify is particularly useful for small and medium-sized companies looking to improve their brand visibility and connect with local consumers. It enables these businesses to leverage localization and target specific demographics, ultimately driving sales and growth.
SOCi, on the other hand, provides businesses with a centralized solution to monitor and update all their social media accounts in one place. This streamlines social media management and decreases workload by eliminating duplicate efforts in overseeing multiple platforms. One of SOCi's key use cases is its reputation management feature, which allows marketing teams to proactively manage online reviews and enhance their brand's image. Additionally, SOCi offers organic social posting and paid social ads tools that enable marketing teams to create localized content efficiently. The monthly calendar feature is particularly helpful for planning and scheduling posts at optimal times, ensuring maximum audience reach.
Overall, both Brandify and SOCi cater to businesses' needs in enhancing their online presence, engaging with their communities, managing their reputations, and effectively utilizing social media platforms. These tools have been widely used by marketing teams across various industries to drive growth, improve customer relationships, and achieve business objectives.
Users have recommended SOCi for several reasons. They believe SOCi is a game-changer for easily managing social media and posting content. To save time, they suggest scheduling posts in one sitting each week or month. SOCi helps small businesses keep track of their social media presence. Users also advise updating passwords in SOCi when updating them on social media sites. It is recommended to take advantage of SOCi's tools on a daily basis. The libraries function in SOCi allows for easy access to common content. Users find SOCi helpful for managing social media platforms and audience engagement. They think SOCi is a high-quality service that provides detailed analysis of social media. To streamline social media posts and be more efficient with time, it is recommended to use SOCi. Posting at different times of the day initially can optimize reach. Utilizing all planning functions in SOCi saves time when posting. SOCi is recommended for simple and organized social media management. Watching tutorials can help better understand SOCi and leveraging their support is advised. Planning communication across all media platforms with SOCi is suggested. Upgrading SOCi with other integrations is recommended. Trying out SOCi is believed to be a game-changer for social media management. Using SOCi saves time and effort in tracking review response and engagement. Familiarizing oneself with SOCi becomes intuitive with time. Advertising and engaging customers through social media is considered incredible with SOCi. Customers appreciate the excellent customer service from SOCi. Consider having a dedicated staff member to fully utilize SOCi's features. Starting with SOCi can assist in focusing on scaling a business effectively. Carefully considering necessary features before signing a contract with SOCi is advised. The reporting features of SOCi are particularly praised for their time-saving aspect.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
January 03, 2023
Fantastic for Franchises
Our marketing team uses several of the tools SOCi offers: Reputation management, organic social posting, and paid social ads. We are a franchise business, so the tool allows us to create localized social media content quickly and efficiently. That was the big selling point for us when looking for tools to help us improve our online presence. We can schedule content out weeks and even months in advance. We are also able to monitor reviews at a high level and respond across the enterprise. Currently, we do not share access to SOCi with our franchisees; everything is managed at the corporate level.
- Responsive account managers
- Localized content creation
- Canned responses for responding to reviews
- Extensive learning library
- Some things can be hard to find at first glance in the dashboard
- Lacks the ability to pull organic social stats from content that is natively posted
- Facebook ads lack some of the advanced features that Facebook offers
- Increase social followers
- Decrease the amount of time spent on social media
- Faster response time on reviews
- Increase social engagement
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
December 31, 2022
Soci services
Soci is the service that our company uses for all of our social media needs. We are able to monitor all of our social media activity in one place. This includes seeing the number of engagements, reviews, and activities. We are also able to update all of our social media sites from one focal point that is also uploaded to all social media sites.
- update information
- suggest trends to consider
- responds to needs
- notify user when information is posted
- We can see quickly what someone has said about us
December 30, 2022
Super easy to use program!
We use soci for social media. It creates a monthly calendar for us. It is all in one place and centralized. It allows for you to go on one website and have your social media accounts in one spot to upload. You can edit post and times to hit your audience at the best times.
- Central zone for accounts
- Easy to use
- Preset
- Adjusting times easier
- Differentiating which platform is being uploaded on
- More likes
- Easy to find engagements
- Easy to see where we can grow and expand
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
November 16, 2019
Great ideas, potential to save lots of time, still deciding final feelings and overall value
It is used by our Marketing Team for SEO management and by our Customer Success Team for review and brand reputation management. I'm most familiar with the Customer Success side and usage, and we use Brandify to synthesize our public reviews across multiple platforms for convenient access. We use their dashboard to reply to each review, tag the reviews with top trends, and analyze information.
- They make it easy to view all your reviews in one place, both across different locations and across different review platforms.
- It's easy to add/change canned review responses and trend tags.
- Their Customer Service team is very responsive and kind.
- Their analytics are sub-par to other tools that I use.
- Their website can be a little clunky until you learn to navigate it.
- It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
- We're still new to the platform and determining this information.
- We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
We haven't used a comparable platform for public review management. We use NPS Promoter for NPS analytics, and in comparison, Brandify's analytics do not stack up well. They're a younger platform and seem eager to add new analytics over time, but to date, they do not have the depth of analysis or location comparison features that I wish they had.