Local Listing Management Software

Local Listing Management Software Overview


When consumers need to find a certain type of business, one of the first places they turn to is Google, or Google Maps, or Apple Maps, or Yelp, or TripAdvisor, etc. Nowadays, most consumers use the internet to search for a business or research what their options are.


Businesses therefore need to make sure that their business location and details are accurate and updated across search engine results and other online business directories. This is especially true for local brick and mortar businesses, retail stores, and marketing agencies that provide SEO services and consultation for their clients.


The process of claiming, updating, and maintaining your business information across these channels is called local listing management. Typically, this involves adding or updating your business name, phone number, and physical address (also called ‘NAP’ data) at a minimum. But other information like a short description of your business, products or services offered, and hours of operation are valuable for potential customers to see as well.


Local listing management software allows businesses to manage their business listing across all relevant channels and online business directories, from one central hub. Some local listing management software focuses purely on managing business information across online directories. Others offer local listing management capabilities as part of a large search engine optimization (SEO) or consumer ratings and reviews platform. Local listing management is often an important part of a business’s local SEO strategy.


Top Rated Local Listing Management Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Local Listing Management Products

(1-24 of 24) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Semrush

SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…

Key Features

  • Keyword analysis (143)
    91%
    9.1
  • Competitive analysis (139)
    89%
    8.9
  • SERP ranking tracking (139)
    88%
    8.8
Birdeye

Birdeye

Customer Verified
Top Rated

Birdeye is a customer experience platform boasting customers among 80,000 businesses, who use Birdeye every day to attract new leads with Listings, Reviews, and Referrals, convert them into customers with Webchat and Payments and engage those customers with Surveys, Ticketing, and…

ReviewTrackers

ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.

Yext

Yext headquartered in New York offers the Search Experience Cloud, a suite of products that aims to organize a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines…

BrightLocal

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

Key Features

  • Local SEO (13)
    85%
    8.5
  • SERP ranking tracking (11)
    75%
    7.5
  • Competitive analysis (11)
    75%
    7.5
Reputation

Reputation.com aims to help large B2C multi-location rooftops as well as B2B web-based companies monitor and improve their reputation, and optimize customer experience — online and onsite. By leveraging prescriptive analytics, the vendor's goal is to not only show customers where…

Thryv

Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.

Key Features

  • Social sharing and campaigns (7)
    97%
    9.7
  • Mobile optimization (7)
    91%
    9.1
  • Email deliverability reporting (7)
    88%
    8.8
SOCi

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

Whitespark Local Rank Tracker

Track Local SEO Success With Local Rank TrackerThe Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top…

LocalClarity

LocalClarity offers national brands, franchises, and digital agencies of all sizes a scalable platform for local search listing and reputation management. The vendor states its differentiators include: "Live" direct spreadsheet management of listings. Users achieve visibility and…

Whitespark Local Citation Finder

The Local Citation Finder is a local SEO tools for tracking the performance of a business’s online citations. It reveals what listings competitors have that the business is missing, uncovers new opportunities, and helps users take control of citations. The Local Citation Finder aims…

Moz Local

Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having…

RocketData

RocketData is a platform to manage a company’s business information and reviews among 20+ location-based services: maps, search engines, all popular directories, GPS devices and social networks.RocketData adds information about a company to these services, finds mistakes, fixes them…

Jimdo

Jimdo is presented as an easy way to build one's own website, by the company of the same name in Hamburg, who aims to help small businesses grow by providing tools to build out a digital presence.

Marketing 360

Marketing 360, a brand of Madwire headquartered in Fort Collins, enables users to scale their marketing programs and talent needed to grow from a singular platform, boasting over 20,000 small businesses as users.

Uberall CoreX (SweetIQ)

Uberall, including the former SweetIQ which was acqured by Uberall, helps brick and mortar businesses stay relevant, competitive, and profitable, by using digital technology to win hearts online and feet offline. The local customer experience platform powers the entire customer journey…

LocalFX

LocalFX is presented as result-driving local SEO software from WebFX in Harrisburg, a solution that enables users who own or manage a local business who know the importance of targeting customers who are not only interested in products and services, but who also live close by. LocalFX…

Ads2List

A tool that helps assure to grab more leads from Google lead ads by automatically feeding the leads to an autoresponder or CRM with Ads2List. This tech also gets users leads from Google without a sign up form.This software uses Google Ad’s Webhook technology with APIs that leads…

Enspire for SMB (formerly Marketing Essentials from Yodle / Web.com)

Enspire for SMB (formerly Marketing Essentials from Yodle, and later by Web.com) is a local marketing automation platform offered by Web.com, presenting an all-in-one marketing solution for smaller businesses.

Web.com

Web.com provides business across all industries with tools to build a business's online presence. Formed more than 20 years ago, Web.com brings website, email, security and online marketing solutions into one place. Web.com boasts serving more than three million customers around…

GoDaddy Digital Marketing Suite

Available even to businesses that do not have a website, the GoDaddy Digital Marketing Suite is built to provide small businesses everything they need to stay connected and engaged with customers. Users can manage business listings, social media posts, email marketing and business…

Experience.com

Experience.com, from the company of the same name in San Ramon, is an Experience Management Platform (XMP) with features to drive operational and behavioral change, in real-time, during moments that matter. XMP is designed to improve customer satisfaction, brand loyalty, online reputation…

Vendasta

Vendasta headquartered in Saskatoon provides a white-label local marketing platform aimed at agencies and marketers supporting brick and mortar franchises with local business online toolkits, and their platform that they describe as an end-to-end commerce platform designed for businesses…

Synup

Synup, from the company of the same name in New York, is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews…

Learn More About Local Listing Management Software

What is Local Listing Management?


When consumers need to find a certain type of business, one of the first places they turn to is Google, or Google Maps, or Apple Maps, or Yelp, or TripAdvisor, etc. Nowadays, most consumers use the internet to search for a business or research what their options are.


Businesses therefore need to make sure that their business location and details are accurate and updated across search engine results and other online business directories. This is especially true for local brick and mortar businesses, retail stores, and marketing agencies that provide SEO services and consultation for their clients.


The process of claiming, updating, and maintaining your business information across these channels is called local listing management. Typically, this involves adding or updating your business name, phone number, and physical address (also called ‘NAP’ data) at a minimum. But other information like a short description of your business, products or services offered, and hours of operation are valuable for potential customers to see as well.


Local listing management software allows businesses to manage their business listing across all relevant channels and online business directories, from one central hub. Some local listing management software focuses purely on managing business information across online directories. Others offer local listing management capabilities as part of a large search engine optimization (SEO) or consumer ratings and reviews platform. Local listing management is often an important part of a business’s local SEO strategy.


Local Listing Management Software Features


Most local listing management tools will have the following features:

  • Business listings management

  • Real-time listing updates

  • Duplicate listing removal

  • Listing optimization

  • Network of business directories

  • Integrations with Google and other business directories

  • Reporting and analytics


SEO tools or consumer ratings and reviews software that offers local listing management may also offer these advanced features:

  • Position and keyword tracking

  • Competitive SEO analysis

  • Social posting

  • Review management

  • New review alerts

  • Review reporting and sentiment analysis


Local Listing Management Software Comparison


Before deciding to purchase a new local listing management software, consider the following key factors:



  1. Type of tool: Are you looking for a purely local listing management tool? Or are you also looking for either an SEO platform or consumer ratings and review platform? Many SEO tools offer local listing management as part of their suite of optimization capabilities. Reputation management (i.e. consumer reviews) platforms also include local listing management features. Products that primarily focus on local listing management will likely be cheaper than larger SEO or consumer reviews platforms.

  2. Ease of use: Make sure the platform you invest in is easy to use, especially if there are multiple people on your team that will be making updates through the platform. This is especially crucial for small businesses that will be using the platform frequently to do things like adjust hours of operations, list new services or products, or add new pictures or videos to their listing.


Pricing Information


Prices for local listing management software can vary widely. The cost depends on the number of business directory websites and apps you want to connect to, the number of business locations that need to be managed, and the range of features included. Most vendors charge a yearly rate anywhere between $130 up to $1,000. Certain vendors that have a one-time fee per location typically charge between $20-$50 for basic local listing management.


Certain vendors like LocalFX and BrightLocal give all users access to the full range of features their platforms offer and charge per listing location. On the other hand, vendors like Yext, Moz Local, and SEMRush offer advanced features on higher-tier plans.

Related Categories

Frequently Asked Questions

What does local listing management software do?

Local listing management software allows businesses to manage and update their business location and details across online business directories and search engines. This includes updating things like the business’s name, address, phone number, hours of operation, and description of goods and services on Google, Apple Maps, Yelp, Facebook, TripAdvisor, etc. This makes it easier for consumers to find accurate information about your business while they’re searching online.

What are the benefits of using local listing management software?

There are several benefits of using local listing software:

  • Ability to control business information and make sure it’s consistent across the web from one platform
  • More visibility for your business by being represented across multiple online directories
  • Increased traffic to your online website from linking to it on business directories
  • Time savings from not needing to update them all individually
  • SEO benefits like higher ranking within search results and more organic traffic to your business website
  • Ability to communicate real-time updates to consumers

How much does local listing management software cost?

Prices can vary depending on variables like the number of locations that need to be managed and the range of features included. Comprehensive local listing management software can cost anywhere from $130 to $1,000 per year.

More basic local listing tools may charge a smaller one-time fee ( $20-$50) per location. Businesses looking for a robust local listing management solution with additional SEO or reputation management features should expect to pay at least about $150 per year, if not more.