Google Tag Manager Reviews

184 Ratings
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Score 8.7 out of 100

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Feature Scorecard Summary

Role-based user permissions (45)
9.0
Tag library (50)
8.8
Tag variable mapping (46)
8.2
Ease of writing custom tags (54)
7.6
Rules-driven tag execution (50)
8.3
Tag performance monitoring (47)
8.2
Improved page load times (41)
8.1
Mobile app tagging (27)
7.1
Library of JavaScript extensions (31)
7.4
Event tracking (53)
9.7
Mobile event tracking (38)
8.9
Data distribution management (33)
8.4
Universal data layer (47)
8.8
Automated error checking (39)
6.8

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories:  Tag Management

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

What is Google Tag Manager's best feature?

Reviewers rate Event tracking highest, with a score of 9.7.

Who uses Google Tag Manager?

The most common users of Google Tag Manager are from Mid-size Companies and the Marketing & Advertising industry.