Reviews (1-2 of 2)
October 06, 2015
Score 9 out of 10
Read David Gailey's full review
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
Google Tag Manager Scorecard Summary
Feature Scorecard Summary
About Google Tag Manager
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories: Tag Management
Google Tag Manager Integrations
Google Tag Manager Technical Details