Google Tag Manager Reviews

155 Ratings
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Score 9.1 out of 101

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David Gailey profile photo
Score 9 out of 10
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Implementation

10
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Feature Scorecard Summary

Role-based user permissions (36)
8.8
Tag library (40)
8.3
Tag variable mapping (36)
8.4
Ease of writing custom tags (44)
8.1
Rules-driven tag execution (41)
8.5
Tag performance monitoring (38)
7.1
Improved page load times (33)
7.3
Mobile app tagging (19)
7.9
Library of JavaScript extensions (25)
7.3
Event tracking (44)
9.4
Mobile event tracking (30)
8.9
Data distribution management (25)
7.9
Universal data layer (38)
9.1
Automated error checking (32)
7.8

About Google Tag Manager

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories:  Tag Management

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No