Percolate, now part of Seismic Reviews & Ratings 2024

Q: What are Percolate, now part of Seismic's top competitors?

Optimizely Content Marketing Platform , Kapost , and Adobe Workfront are common alternatives for Percolate, now part of Seismic.

Overview

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Recent Reviews

Percolate, the easy way to do digital marketing

9 out of 10

February 27, 2022

Incentivized

It is the best software I have used for all my clients' digital marketing strategies. It is very complete as it helps with campaign …

Percolate, an outstanding marketing tool.

8 out of 10

February 17, 2022

Incentivized

Percolate by Seismic is a tool my company used to increase marketing efficiency and channel effectiveness. It enabled us to create …

Percolate: Your BFF for Social Media Management

8 out of 10

November 04, 2019

Incentivized

We use Percolate in the marketing department of my company for all social media planning and posting. It is only used by our department …

Robust all-in-one tool

6 out of 10

August 24, 2018

Incentivized

My agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications …

Percolate combines two tools in one and does what others can’t.

10 out of 10

August 04, 2018

Incentivized

We use Percolate for the Marketing and eCommerce team, primarily for campaign planning, digital asset management, and social publishing.

Horrible Tool, but Cheap

3 out of 10

June 22, 2018

Incentivized

Percolate was used by all global social media marketing teams and customer support agents within a specific brand at my organization. The …

Favorite social management platform

8 out of 10

March 28, 2018

Incentivized

The marketing team uses Percolate as a way to organize our social media strategy across the various platforms that we post to. It has been …

Percolate makes it easy and organized

10 out of 10

September 12, 2017

Incentivized

Percolate is being used by our marketing department to create marketing plans, share files, sync information, create a social content …

Percolate for life

10 out of 10

March 02, 2017

Incentivized

[It's] used for social media image sourcing, scheduling, and brief development. [It's] used by other departments within the organization …

A Comprehensive Solution to your Social Content Management Needs.

9 out of 10

October 10, 2016

Incentivized

Percolate is a tool, and essentially the "hub", for our global social media marketing efforts. We currently utilize Percolate with our …

Percolate - has promise, but could be better

7 out of 10

May 31, 2016

Incentivized

Percolate is currently used by our marketing department for scheduling and tracking on everyone's calendars. This tool is also used for …

Percolate Makes Social Media Scheduling Across Teams Easy

8 out of 10

March 29, 2016

Incentivized

Percolate is used across the marketing, communications and grassroots fundraising teams to schedule social media content, organize …

Everything a community manager needs to create and manage content.

9 out of 10

May 03, 2014

In 2013, we made the decision to split out social publishing tools into social care, and social content.

As part of this split, we …

Read all reviews

Popular Features

View all 12 features

Content performance analytics (12)
10.0
100%
Approval workflows (12)
8.6
86%
Content calendar (12)
8.5
85%
Content hub (11)
7.6
76%

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Pricing

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Percolate, now part of Seismic

N/A

Unavailable

What is Percolate, now part of Seismic?

Entry-level set up fee?

Setup fee required

For the latest information on pricing, visithttps://percolate.com/pricing

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Demos

Lynx.FX Percolate (Harmonic Percolator clone) quick guitar demo

YouTube

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.6

Avg 8.1

8.6
Ideation
(10) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
8.6
Approval workflows
(12) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
8.1
Content collaboration
(10) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
8.5
Content calendar
(12) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
9.3
Network for content licensing/production
(4) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.

Content Publishing

Features related to the organization and distribution of marketing content.

8.4

Avg 8.1

7.6
Content hub
(11) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
8.6
Content distribution
(11) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
9
Content promotion
(9) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
8.5
Content automation
(11) Ratings
Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.4

Avg 7.8

9.1
Closed-loop tracking and reporting
(10) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
10
Content performance analytics
(12) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
9.1
Campaign optimization dashboard
(2) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. It featured content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location.

The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Percolate, now part of Seismic Features

Show Unsupported Features

Content Creation Features

Supported: Ideation
Supported: Approval workflows
Supported: Content collaboration
Supported: Content calendar
Supported: Payment/Resource management

Content Publishing Features

Supported: Content hub
Supported: Content distribution
Supported: Content promotion
Supported: Content automation

Content Reporting & Analytics Features

Supported: Closed-loop tracking and reporting
Supported: Content performance analytics
Supported: Campaign optimization dashboard
Supported: Content production analytics
Supported: Page-level engagement analytics

Additional Features

Supported: Proofing
Supported: Campaign Calendar
Supported: Work Request
Supported: Metadata
Supported: Work Management
Supported: Campaign Management

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendar

Percolate, now part of Seismic Video

Watch Percolate is the leading marketing orchestration platform that enables enterprise marketing teams to deliver coordinated and effective campaigns at scale.

Percolate, now part of Seismic Integrations

Percolate, now part of Seismic Competitors

Percolate, now part of Seismic Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android

Frequently Asked Questions

Optimizely Content Marketing Platform, Kapost, and Adobe Workfront are common alternatives for Percolate, now part of Seismic.

Reviewers rate Content performance analytics highest, with a score of 10.

The most common users of Percolate, now part of Seismic are from Enterprises (1,001+ employees).

Percolate, now part of Seismic Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	5%
Mid-Size Companies (51-500 employees)	0%
Enterprises (more than 500 employees)	95%

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Comparisons

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Reviews and Ratings

(40)

January 31st 2024

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Recommendations

Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.

Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.

Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.

Attribute Ratings

Reviews

(1-12 of 12)

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February 27, 2022

Percolate, the easy way to do digital marketing

Inés Prieto

R&D / Product Development Engineer - Quality

TE Connectivity (Electrical & Electronic Manufacturing, 10,001+ employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (4)

97.5%

9.8

Ideation: 100%
10.0
Approval workflows: 100%
10.0
Content collaboration: 100%
10.0
Content calendar: 90%
9.0

Content Publishing (4)

92.5%

9.3

Content hub: 90%
9.0
Content distribution: 100%
10.0
Content promotion: 90%
9.0
Content automation: 90%
9.0

Content Reporting & Analytics (3)

100%

10.0

Closed-loop tracking and reporting: 100%
10.0
Content performance analytics: 100%
10.0
Campaign optimization dashboard: 100%
10.0

February 17, 2022

Percolate, an outstanding marketing tool.

Verified User

Manager in Product Management

Education Management Company, 501-1000 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (4)

70%

7.0

Ideation: 70%
7.0
Approval workflows: 70%
7.0
Content collaboration: 60%
6.0
Content calendar: 80%
8.0

Content Publishing (4)

75%

7.5

Content hub: 60%
6.0
Content distribution: 70%
7.0
Content promotion: 90%
9.0
Content automation: 80%
8.0

Content Reporting & Analytics (3)

86.66666666666666%

8.7

Closed-loop tracking and reporting: 80%
8.0
Content performance analytics: 100%
10.0
Campaign optimization dashboard: 80%
8.0

November 04, 2019

Percolate: Your BFF for Social Media Management

Ashlee Taylor, MBA

Senior Marketing Analyst

HCC Medical Insurance Services (Insurance, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

56%

5.6

Ideation: N/A
N/A
Approval workflows: 100%
10.0
Content collaboration: 80%
8.0
Content calendar: 100%
10.0
Network for content licensing/production: N/A
N/A

Content Publishing (4)

70%

7.0

Content hub: 80%
8.0
Content distribution: 100%
10.0
Content promotion: N/A
N/A
Content automation: 100%
10.0

Content Reporting & Analytics (2)

90%

9.0

Closed-loop tracking and reporting: 90%
9.0
Content performance analytics: 90%
9.0

August 24, 2018

Robust all-in-one tool

Verified User

Manager in Social Media

Marketing and Advertising Company, 11-50 employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

100%

10.0

Ideation: 100%
10.0
Approval workflows: 100%
10.0
Content collaboration: 100%
10.0
Content calendar: 100%
10.0
Network for content licensing/production: 100%
10.0

Content Publishing (4)

100%

10.0

Content hub: 100%
10.0
Content distribution: 100%
10.0
Content promotion: 100%
10.0
Content automation: 100%
10.0

Content Reporting & Analytics (2)

100%

10.0

Closed-loop tracking and reporting: 100%
10.0
Content performance analytics: 100%
10.0

August 04, 2018

Percolate combines two tools in one and does what others can’t.

Jennifer Peters

Director of Marketing & eCommerce

Cokesbury (Retail, 201-500 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (4)

82.5%

8.3

Ideation: 80%
8.0
Approval workflows: 100%
10.0
Content collaboration: 80%
8.0
Content calendar: 70%
7.0

Content Publishing (4)

95%

9.5

Content hub: 100%
10.0
Content distribution: 100%
10.0
Content promotion: 90%
9.0
Content automation: 90%
9.0

Content Reporting & Analytics (2)

70%

7.0

Closed-loop tracking and reporting: 60%
6.0
Content performance analytics: 80%
8.0

June 22, 2018

Horrible Tool, but Cheap

Verified User

Manager in Social Media

Consumer Electronics Company, 10,001+ employees

Score 3 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (2)

50%

5.0

Approval workflows: 50%
5.0
Content calendar: 50%
5.0

Content Publishing (2)

35%

3.5

Content hub: 30%
3.0
Content automation: 40%
4.0

Content Reporting & Analytics (1)

20%

2.0

Content performance analytics: 20%
2.0

March 28, 2018

Favorite social management platform

Verified User

Contributor in Marketing

Security and Investigations Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

72%

7.2

Ideation: 70%
7.0
Approval workflows: 70%
7.0
Content collaboration: 70%
7.0
Content calendar: 90%
9.0
Network for content licensing/production: 60%
6.0

Content Publishing (4)

82.5%

8.3

Content hub: 80%
8.0
Content distribution: 90%
9.0
Content promotion: 70%
7.0
Content automation: 90%
9.0

Content Reporting & Analytics (2)

60%

6.0

Closed-loop tracking and reporting: 60%
6.0
Content performance analytics: 60%
6.0

September 12, 2017

Percolate makes it easy and organized

Verified User

Employee in Marketing

Retail Company, 201-500 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

76%

7.6

Ideation: 90%
9.0
Approval workflows: 90%
9.0
Content collaboration: 100%
10.0
Content calendar: 100%
10.0
Network for content licensing/production: N/A
N/A

Content Publishing (4)

90%

9.0

Content hub: 90%
9.0
Content distribution: 90%
9.0
Content promotion: 90%
9.0
Content automation: 90%
9.0

Content Reporting & Analytics (2)

100%

10.0

Closed-loop tracking and reporting: 100%
10.0
Content performance analytics: 100%
10.0

March 02, 2017

Percolate for life

Topher Cusumano

Head Writer, Classic Select Brands Social + Digital Team

Marriott International (Hospitality, 10,001+ employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

92%

9.2

Ideation: 80%
8.0
Approval workflows: 100%
10.0
Content collaboration: 80%
8.0
Content calendar: 100%
10.0
Network for content licensing/production: 100%
10.0

Content Publishing (4)

92.5%

9.3

Content hub: 90%
9.0
Content distribution: 100%
10.0
Content promotion: 90%
9.0
Content automation: 90%
9.0

Content Reporting & Analytics (2)

80%

8.0

Closed-loop tracking and reporting: 80%
8.0
Content performance analytics: 80%
8.0

October 10, 2016

A Comprehensive Solution to your Social Content Management Needs.

Olin Graczyk

Director of Digital Strategy

Red Fuse Communications (Marketing and Advertising, 501-1000 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

88%

8.8

Ideation: 70%
7.0
Approval workflows: 100%
10.0
Content collaboration: 80%
8.0
Content calendar: 100%
10.0
Network for content licensing/production: 90%
9.0

Content Publishing (3)

80%

8.0

Content hub: 90%
9.0
Content distribution: 90%
9.0
Content automation: 60%
6.0

Content Reporting & Analytics (2)

40%

4.0

Closed-loop tracking and reporting: 40%
4.0
Content performance analytics: 40%
4.0

May 31, 2016

Percolate - has promise, but could be better

Jasmeet S Babra

Marketing Data Analyst

Brandify (Information Technology and Services, 11-50 employees)

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (3)

90%

9.0

Ideation: 90%
9.0
Approval workflows: 100%
10.0
Content calendar: 80%
8.0

Content Publishing (4)

82.5%

8.3

Content hub: 90%
9.0
Content distribution: 90%
9.0
Content promotion: 60%
6.0
Content automation: 90%
9.0

Content Reporting & Analytics (2)

40%

4.0

Closed-loop tracking and reporting: N/A
N/A
Content performance analytics: 80%
8.0

March 29, 2016

Percolate Makes Social Media Scheduling Across Teams Easy

Nancy Ryerson

Marketing Officer

The Michael J. Fox Foundation for Parkinson's Research (Research, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Percolate, now part of Seismic Feature Ratings

Content Creation (5)

68%

6.8

Ideation: 70%
7.0
Approval workflows: 100%
10.0
Content collaboration: 90%
9.0
Content calendar: 80%
8.0
Network for content licensing/production: N/A
N/A

Content Publishing (3)

53.33333333333333%

5.3

Content hub: N/A
N/A
Content distribution: 80%
8.0
Content promotion: 80%
8.0

Content Reporting & Analytics (2)

65%

6.5

Closed-loop tracking and reporting: 60%
6.0
Content performance analytics: 70%
7.0

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