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Twitter Ads

Twitter Ads

Overview

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

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Recent Reviews

TrustRadius Insights

Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in …
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Twitter Ads

8 out of 10
April 28, 2020
Incentivized
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, …
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What Twitter Ads has done for me

6 out of 10
March 20, 2020
Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for …
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Pricing

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N/A
Unavailable

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

Twitter Ads Integrations

Twitter Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.

In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.

The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.

Attribute Ratings

Reviews

(26-36 of 36)
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Mayowa Areola | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Twitter Ads. is well suited for businesses looking to reach out to professionals. Since majority of Twitter users are professionals.
Twitter is also perfect for B2B lead generation. Over time we have surprisingly gotten more customers from Twitter than Linkedin.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
1) Getting traffic of users.
2) 2nd most used platform where a number of users are higher.
3) Topic related audience and targeted users.
4) Tracking of users and know what they want to see and what they don't want to check.
5) Gets lots of spam which is not good for advertisers too.
6) The clutter of posts makes it a possibility that the users might not want to engage with your post particularly.
Christine Austin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I would suggest avoiding follower campaigns and instead promote your content. Currently, Twitter contains too many low quality/bot users that tend to be the ones clicking on your ads. So while you might get some clicks, you end up with some pretty unqualified people.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Twitter Ads can be great if your audience is on Twitter. For some companies, investing in Twitter, or social media in general, is not necessary. However, if your target audience is on the platform, I think Twitter Ads can be a great way to gain followers or encourage higher levels of engagement on specific tweets/campaigns.
October 25, 2017

Twitter ads.....meh

Sarah Haberman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Twitter ads are a good place to start, but if there are any intermediary products I would recommend using them instead. Twitter ads are not nearly as straightforward as many of the other native advertising platforms, so it's not as intuitive for a beginner user.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
These were described in great detail in previous examples in this survey, but overall, Twitter has not kept up with the trends its competitors have conquered. Facebook is able to track cross-device behavior (at a cost through AMT), it has the ability to target based on language, and is able to dynamically insert pricing into its ads, in the text or in the images, based on the product(s) the user has expressed interest in, making their advertising efforts very relevant to users and increasing a higher conversion rate propensity.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Twitter Ads for Business is excellent for crafting pieces of promoted content for your organization where you are looking in return for very specific metrics in terms of number of impressions, filtered demographics, or engagement (link clicks, detail expands, media engagements, likes, retweets, hashtag clicks, clicks on your profile, replies, follows).
Kristofer Wilhelmsen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you think you can find your client's target audience on Twitter then it's a place to certainly test. Twitter Ads won't always be successful for every client goal, but more often than not it is a place to consider testing at least. If your client has a mobile landing page even more reason.
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