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Twitter ads.....meh
October 25, 2017

Twitter ads.....meh

Sarah Haberman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

Twitter ads were being used specifically by the social media department, which was a team of 2 individuals. We used it to deploy Twitter ads across North America for both our B2B and B2C verticals. We used Twitter ads because it seemed like the most efficient tool for our need, which was putting ads on Twitter.
  • Twitter ads allow you to preview your advertisements before they go live
  • It's extremely hard to edit ads once they're created
  • It's extremely expensive
  • The reporting is often inaccurate
  • Targeting based on keywords is difficult and typically wrong, and many users don't publicly identify information that would help with targeting
  • Twitter ads increased the number of eyeballs that saw our ads
  • To this day we haven't seen direct ROI from a Twitter ad
We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives.
Twitter ads are a good place to start, but if there are any intermediary products I would recommend using them instead. Twitter ads are not nearly as straightforward as many of the other native advertising platforms, so it's not as intuitive for a beginner user.