Automation Tool with Loads of Services & Support
Overall Satisfaction with Act-On
Act-On is being used organization-wide to track and manage leads. This platform gives us information above and beyond Google Analytics. We primarily use Act-On to produce email campaigns and test our messaging with different list segments. Our sales team is able to access our database from anywhere thanks to Act-On.
Pros
- Tracking and Performance Measurements
- CRM Integration
- List Management
- Constant improvements to the software - additions and revisions
- Responsive support staff
- Strong community with knowledgeable advocates
Cons
- WYSIWYG Editor
- Shared IP Servers / Deliverability
- Form creation
- Automated lead nurturing email campaigns have improved lead conversion
- We identify hot leads quickly with lead scoring based on webpage views, email opens and clicks, etc.
- We know more about leads, product interests, location, etc.
Less than 10,000
Using Act-On
Act-On Implementation
- Vendor implemented
Comments
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