Automation Tool with Loads of Services & Support
Lisa L. Wendland | TrustRadius Reviewer
Updated June 19, 2015

Automation Tool with Loads of Services & Support

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

Act-On is being used organization-wide to track and manage leads. This platform gives us information above and beyond Google Analytics. We primarily use Act-On to produce email campaigns and test our messaging with different list segments. Our sales team is able to access our database from anywhere thanks to Act-On.
  • Tracking and Performance Measurements
  • CRM Integration
  • List Management
  • Constant improvements to the software - additions and revisions
  • Responsive support staff
  • Strong community with knowledgeable advocates
  • WYSIWYG Editor
  • Shared IP Servers / Deliverability
  • Form creation
  • Automated lead nurturing email campaigns have improved lead conversion
  • We identify hot leads quickly with lead scoring based on webpage views, email opens and clicks, etc.
  • We know more about leads, product interests, location, etc.
Affordable marketing automation platform with superb list management, email campaign capabilities and intelligent lead tracking. Salesforce and webinar integration. Create landing pages without a tech team. Also features simplified lead scoring. Act-On saves budget by automating tasks you would otherwise do manually, such as sending follow up emails to leads after form submissions, manage marketing lists with completely customized fields,and generate email campaign and web traffic reports.

Using Act-On

Act-On has gone above and beyond our needs. With a month to month contract and our contact lists, campaigns and reporting nestled into one, we'll continue to use Act-On for a long time.