Powerful Marketing Automation Tool
Updated June 19, 2015
Powerful Marketing Automation Tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
A powerful tool combined with superior support, Act-On surpasses its competitors in every aspect and is the best marketing automation tool on the market. I am always trying to implement as many/if not all of their features across the board to ensure we leverage this platform and its functionality to its full extent.
- Tracking - email tracking, website tracking, click through tracking.
- Salesforce Integration - Integrated into Salesforce with a built in Act-On Tab, an important feature for sales users.
- Email Templates - With Act-On's customization and flexibility we can create emails exactly how we want them without any compromises.
- Improved Interface, the tabs can get confusing at times. This might be because the new interface is still in a beta.
- Increased Employee Efficiency
- Increased Data & Analytics
- Faster Lead Conversion
- Pardot Marketing Automation
In comparison with Pardot, Act-On includes all features offered by them and more. The biggest thing was I felt like I was in good hands, where as with Pardot I felt they just wanted the sale and would abandon us and not provide in-depth support and training as Act-On does. There have been many instances where we needed support immediately, I am always able to pick up the phone and call and get a rep right away to resolve our issue/help.