Sweet Service, Slick Software: Automation Made Easy with Act-On
October 06, 2014
Sweet Service, Slick Software: Automation Made Easy with Act-On
Score 10 out of 10
Vetted Review
Verified User
Software Version
Act-On Enterprise Edition
Modules Used
- All except for landing pages.
Overall Satisfaction with Act-On
We are using it for website intelligence, email campaigns, asset management, and sales use. We primarily use it in marketing but the sales people use it to track their leads and for website intelligence. The biggest thing it solves is being able to coordinate forms, campaigns, and most activity all in one place; we're hoping this year, we'll show some ROI for implementation with upcoming sales from our recent campaigns. The primary reason I decided to make this purchase was to take advantage of segmentation and behavioral scoring which should lead to faster pipeline growth and closed deals.
- Asset management such as images, media, etc. One or two clicks and you have trackable indefinite urls that can be gated or not.
- Dashboard view when logging is nicely laid out and customizable.
- Love the the alerts feature letting us stay on top of hot opportunities.
- I would love the ability to add in RSS feeds to list segment for our blog and news and press section. From what I've been told, they don't have an RSS feed function yet.
- I also dislike the email templates. They are a bit dated and aren't very "responsive". I don't use them for those reasons, and just hack my own code. It would be nice if they had improved RWD options.
- It would be great if they could form a partnership with Uberflip. We run our content through them and it would be helpful to integrate CTAs that directly plug into Act-on.
- Faster lead attention due to alerts. Sales people realize their efforts are paying off.
- Great ability to measure overall behaviors and activity after we've conducted email campaigns. We really like the holistic view.
- Easy to segment and parse data for reporting and list building. The totality of all of these strengths has tremendously cut down my reporting and analysis of marketing ROI.
We primarily looked at Pardot and Eloqua. Eloqua was out of our budget range. At the time Pardot and Salesforce weren't merged yet, and had they been, it might have changed our mind. However, I have to say the price point and the really easy integration into Salesforce makes is a very fair comparison. After we had our demo session with our sales person, we really liked what we saw and did a little bit more analysis and made the decision to go with Act-On a couple of weeks later.