Excellent & Efficient Multi-Channel Connection
February 18, 2020
Excellent & Efficient Multi-Channel Connection
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hosted by Adobe
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
It is used by the Marketing department (about 700 hundred people within). It was tested primarily as a cross channel marketing tool, and the department used it for 6 months as a trial run to see if it met our needs compared to the programs we have used for years.
- The email marketing functionalities are amazing, in particular being able to send dynamic content along with AI-driven emails.
- The segmentation feature assists with audience analytics, segmentation, and profiles specific to customers as well as data connectors.
- The time it takes to set up the program is both a blessing and a curse. It's amazing that it can be so customized, but in the beginning set aside a lot of time for the initial set-up.
- Occasionally when working with the same (amazing) live/realtime data, it can begin to slow down the program, as well as during the start-up of it.
- As my company is large, the cost of the program is easily made up for as it has upped our ROI during its use.
- As we add more and more clients to our database (an overall goal always), Adobe Campaign has done a great job of keeping these profiles organized in one place and shareable.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes