Appsflyer : The Most Versatile Attribution Platform
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
- Fraud Protection
Overall Satisfaction with AppsFlyer
Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.
- Data export. Cohort data is available.
- Dashboard view that is very easy to use.
- Cost attribution to each partner.
- The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
- Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
- Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
- Positive: Ability to cut down CPA target by half.
- Negative: System lagging when downloading reports makes optimization delay.
- Positive: Cutting down on fraudulent sources.
- Tableau
- In house system through API
- microsoft outlook
Very easy.
- Adjust Attribution, Singular and TUNE (formerly HasOffers)
AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use.