A Beginner's Review
October 06, 2020
A Beginner's Review
Score 5 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
- Deep Linking
- Audiences
- API
Overall Satisfaction with AppsFlyer
We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple social and programmatic platforms. It solves for attribution overlap and duplication and gives credit where due.
- Creating attribution tags
- Integrating new platforms
- Easy to use UI
- Deeper programmatic partner integrations
- Pulling reporting is confusing
- Adding perimeters and macros should be automated per platform
- Negative ROAS as the platforms have higher metrics
- Panoramic
- Tableau
Fairly easy
i have not used any other platforms