Brevo turned out to be a satisfactory Mailchimp alternative
January 12, 2024

Brevo turned out to be a satisfactory Mailchimp alternative

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brevo

We use Brevo to manage our mailing lists and learning pages for our white papers. We manage a news website with thousands of articles and podcasts and content is key to us as are our newsletters. We send a weekly newsletter in English and one in French on the topics that we are dealing with. We are also planning to use Brevo for marketing automation purposes later on.
  • Onboarding is fluid and effective
  • Email composition and programming is easy
  • Forms are versatile and easy to set up
  • User registration within existing email lists is easy
  • Brevo guides us with regards to compliance
  • UX can sometimes be confusing
  • Credits are billed to you but the readability is poor
  • language switching is only possible from the home page
  • Customer service is only available via email
  • rss feed setup is a real pain in the neck
We were having problems with Mailhimp for many reasons:
– MS grew to be too expensive and was billing us non-existing users (unregistered users)
– Landing pages would lead people to register for a new email list for each form with no way of setting up an existing campaign on those mailing lists or at least not easily
– customer service was poor and unresponsive
– deliverability was disastrous
– users tended to unsubscribe en masse leading to the loss of subscribers for no apparent reason
– due to poor deliverability, click rates were horrendous despite double opt in.