Good for retailers
March 08, 2018

Good for retailers

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto as a bulk emailer across our entire organization. Although we are paying for all of the features, the truth is that we only use the bulk emailing services. The retail-oriented services are wasted on us.
  • Technically up to date.
  • Responsive customer service.
  • Good job avoiding being black-holed.
  • HATE the newish email creation interface, which uses blocks of content by content type. Not user-friendly at all.
  • Use of a single email address as the unique identifier creates big problems for us. A unique user for us may have more than one account with us (i.e., one for each of their children). This makes it impossible for us to accommodate our users with more than one child.
  • It's our primary marketing platform and drives enrollment in our programs.
I would only recommend Bronto to an organization with retail customers. Otherwise, you are paying a lot of money for features you do not use.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
1
Dynamic content
7
Ability to test dynamic content
5
Landing pages
3
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
5
Triggered drip sequences
Not Rated
Dashboards
3
Standard reports
4
Custom reports
4