I don't know why we pay for this.
May 29, 2018
I don't know why we pay for this.
Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cirrus Insight
We use Cirrus Insight for email tracking, connecting email with Salesforce, and some campaign work.
- I can't think of anything that it does really well.
- The Salesforce link often doesn't work - I don't know if that's Cirrus or Salesforce, but Cirrus gets the blame in my mind. This means that either we duplicate work in the sales>customer success handoff by consolidating communication information OR we lose it. Losing it is easier, so it's what happens more often.
- Building campaigns is painful - the integration with Salesforce requires a significant amount of back-and-forth work. If my contacts were better linked or it could be done in fewer steps, I may have a different opinion.
- Tracking doesn't work consistently. Between being sporadically tagged for tracking (doesn't work automatically) and losing the tracking mid-exchange (subsequent emails can be untracked), I might as well just not have it at all.
- If we were a more email-centric sales team, I expect I would know more about the software but I've found it unintuitive at best and obstructive at worst.
- I don't think we have an ROI target, a baseline to measure from, or a metric that we track CI against.
- Outreach
We use Outreach to drive campaigns now. We've been successful with it for several reasons:
1- Our business operations team knows it and is able to coach us on how to use it
2- We use it across several departments (Marketing, SDE team, AE team, Customer Success - though we may be using it less there now).
3- The ease of building and maintaining lists/campaigns is much more straightforward.
4- Our business looks at the results of email campaigns sent from Outreach much more than CI. I don't know if that's ability of ours or software, but it's where we are today.
I would be surprised if we continue to use Cirrus.
1- Our business operations team knows it and is able to coach us on how to use it
2- We use it across several departments (Marketing, SDE team, AE team, Customer Success - though we may be using it less there now).
3- The ease of building and maintaining lists/campaigns is much more straightforward.
4- Our business looks at the results of email campaigns sent from Outreach much more than CI. I don't know if that's ability of ours or software, but it's where we are today.
I would be surprised if we continue to use Cirrus.