Dedup with Cloudingo | TrustRadius

Use Cases and Deployment Scope

Cloudingo is being used to clean up and deduplicate Salesforce objects. We can only really automate the use of Cloudingo for leads due to our data structure and cannot allow it to automatically run on account or contacts due to data loss issues. Those still need to be manually handled.

Pros and Cons

Out of sight out of mind basic dedup
Address validation

Fine tuned merging rules
A faster UI
A UI inside of Salesforce as opposed to a separate login

Return on Investment

Neglected and not used due to destructive automation
Fear of cleaning up data
Not wanting a human to do proper cleansing

Likelihood to Recommend

What needs to be deduped?

How sensitive is data integrity?

What type of merging must be done by hand?

Users and Roles

2 - Lead generation

Support Headcount Required

1 - Data evangalist