How Conductor Works For A Small Content Team With No Dedicated-SEO
November 08, 2017
How Conductor Works For A Small Content Team With No Dedicated-SEO
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We use Conductor for our main keyword research and tracking tool. We also use it to gain insights into how we can improve rankings on individual pages/blogs, and a bit of competitive intel. I would like to use their journey mapping tool to do a content audit, but haven't had time yet or prioritized it.
- Keyword research and competitive intel.
- Making suggestions on how to improve SEO (the insight stream is incredible! Every tool should have this!)
- Their customer success team and helpful content is AWESOME.
- The UX and naming of features is a bit confusing/tough to learn at first--especially if you're a content person and not in the product every day. They are working on an interface for content people vs. SEOs, which could be helpful (Note: I haven't checked it out yet).
- Set up of all their best tools features can be a bit tough/time consuming at first. They do have great workflows, but it can be a bit overwhelming and hard to get done.
- Some of the insights (while they're really helpful as a feature!) aren't always the best for us. You have to double-check some of the page level recommendations. We're B2B, and the suggestions actually put us in competition with B2C pages, which we're not interested in currently.
- It has helped us become more organized with our SEO strategy. We have improved our rankings, which I feel is a mix of us learning about SEO and using insights from Conductor to decide what content we update as part of our historical optimization strategy. It also helps reinforce our SEO research, but more so to easily show us who or what is already ranking so we know what to create when going after new keywords.
The quantity of data is there. It's sifting through the data to make decisions that is the challenge. The Insight Stream is incredible. Every product should have this built in. It provides suggests for improvements made at the page level, which is helpful--but not strategic. You have to turn to Conductor's content or success team for help with that.
We can chat with each other and tag each other in comments to discuss strategy/data we see.
I do wish reports were a bit less clunky/easier to create and share, or were more insightful. That would help our team the most.
I do wish reports were a bit less clunky/easier to create and share, or were more insightful. That would help our team the most.