Item: Conductor
Rating: 9
Author: Stephanie Casajuana

Use Cases and Deployment Scope

We are using Conductor to help us develop content, monitor competitors in the SEO space, and find areas where we can do more in SEO. We were using another SEO tool that did similar things, but the keyword research was more usabale than other platforms as we are a very niche company. It is currently being used in our Marketing Department between our content writiers and SEO specialists.

Pros and Cons

Keyword Research
Make recommendations on developing content
Ablility to connect to many different projcet management tools to allow for streamlined processess

Provide information on backlinks
Allow for more automation in some very time consuming SEO projects
Connect with Google Ads to find more synergy between SEO and SEM

Return on Investment

See "Striking Distance" keywords to focus on
Provide reporting effciency
Content writing can be done faster which has driven more traffic

Data Integration

Conductor integrates well with both Google Analytics and Google Search Console. With keyword rearch tools already in Conductor, we can now easily see data between all the various SEO platforms we use.

Strategic Collaboration

Conductor connects with many different work flow tools like Asana, Jira, etc. However, we have a proprietary system that Conductor does not integrate with. However, Conductor does have the availability to create a brief in a Google Doc. This allows us to download the Google Doc and upload into our system. While not ideal, it is better than what we had before.

Marketing Strategy

So many small business owners do not know they need liablity insurance. By using Explorer, we can easily see questions consumers may have in regards to starting a business. We can then write content to target those people to get them into the funnel. We then use Explorer to understand what peope in the midfunnel are asking to then write articles to answer those questions. With Explorer, we've been able to use a full funnel approach to writing content for our customers.

Support Rating

Onboarding was fantasitc. We had a weekly training with all of the team memebers who use Conductor. All the trainings were recorded, so people that could not join, were able to watch the training and get up to speed.
Our customer success manager keeps us up to date on betas so we could try out new features in Conductor as soon as possible.

Alternatives Considered

BrightEdge and SEMRush

We switched to Conductor from anotehr platform. The biggest reason we switched was due to the granularity available in the Explorer tool. When using our other tool, we would get keyword recommendations that were not relevant to what we were looking searching for. For example, I would do research for "business insurance" and I would get results about "car insurance". The Explorer tool came back with much more relevant keyword recommendations that it was a no brainer to switch.

Likelihood to Recommend

Conductor is very well suited for keyword research as it has a connection to SEM Rush. They also display content opportunites in a very easy to read way. For example, our content writers, who are not SEO experts, are able to go into Conductor, type in websites or terms that they think they would like to write an article about. The platform provide easy to read and understand contnet recommendaitons like what could be written to answer a People Also Ask question.

Switched and couldn't be happier

Overall Satisfaction with Conductor Searchlight