Item: Conductor
Rating: 9
Author: Adam Mills

Use Cases and Deployment Scope

We use Conductor to understand consumers, analyze and develop content, and recommend technical updates for our websites.

Pros and Cons

The DeepCrawl integration is fantastic at understanding the opportunities to improve the technical issues on your site.
The Chrome extension is a nice little bonus when browsing.
The Content Briefing tool is great for developing SEO-friendly content.
The Workspaces are a great place to get organized and collaborate.

There aren't any details on Google indexing and crawling issues when they are not showing your pages on Google due to these issues.
The Content Mapping feature is complicated!

Return on Investment

Improved ranking.
Keyword discovery.
Content development.

Data Integration

We have Google Search Console integrated as well as Adobe Analytics.

Strategic Collaboration

Conductor has helped content development begin from an SEO-friendly perspective based on the content that consumers are looking for.

It all starts with keyword research to understand what information consumers are looking for. Through the Explorer, you can help identify the competitors that are providing that information, so you can do it better. Or you can find the gaps that you can own before your competitors.

Support Rating

My SEO success manager, Zack Kakuda, has been amazing. Super helpful, patient, and enthusiastic.

Likelihood to Recommend

Using the managed service offering available with Conductor has been extremely helpful to help ensure SEO efforts get the support it needs. As part of that service, and tier-level, the Submit Request feature helps tackle everything from research, to performance improvements and content development in an easy ticketing-based system.

An SEO Tool with Plenty of Features and Great Support

Overall Satisfaction with Conductor Searchlight