Item: Coupler.io
Rating: 10
Author: Matt Holbrook

Use Cases and Deployment Scope

We use Coupler.io primarily to automate syncing data between Airtable and Google Sheets. Previously we had to manually export csv files and import them (this was a workaround to deal with deleted records in Airtable, which don't show up on other automation platforms), a process that was time consuming and prone to error if files were not uploaded correctly.

We bring data into Google sheets from a number of different sources for reporting in Looker Studio (previously Data Studio). Coupler.io also lets us import data from Quickbooks Online. This is a lot simpler than syncing individual records, which requires consistent values for matching records and manual mapping which has to be updated when configurations change.

Pros and Cons

Syncing data from multiple sources into one destination
Quick setup and connection to accounts
Transforming data during the sync process (allows you to create new formula-based fields based on source data)

More options for triggering a sync (currently scheduled or manual)
Additional data sources

Return on Investment

Saving time on manual data syncing allows our team to focus on more substantive work
Knowing that data is consistently updated takes guesswork out trying to figure out whether or not things are up-to-date

Key Insights

Do you think Coupler.io delivers good value for the price?

Yes

Are you happy with Coupler.io's feature set?

Yes

Did Coupler.io live up to sales and marketing promises?

Yes

Did implementation of Coupler.io go as expected?

Yes

Would you buy Coupler.io again?

Yes

Other Software Used

Zapier, Airtable, Salesforce Lightning Platform

Likelihood to Recommend

Coupler.io is great for automated data syncing from multiple platforms into a single destination. Using with Airtable is particularly helpful, given that there are not a lot of great options for dealing with deleted records.

Easy En-Masse Data Syncing from Multiple Sources

Overall Satisfaction with Coupler.io