Not up to expectations so far, but that may change thanks to the AE's
May 05, 2022
Not up to expectations so far, but that may change thanks to the AE's
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with DemandScience Activate (formerly PureB2B)
We were looking to supplement our funnel with some additional leads within our target market. We were looking to get 300 leads over a two-month time period. These would be top-of-funnel leads, and not something we would expect to convert right away, but we understood that they would need to be nurtured. The process was originally understood to be that DemandScience would promote our content, people who were interested in our content would then, fill out a form, and we would have our lead.
- Strategy Sessions
- Responsive AE's
- Automated Delivery of Leads to CRM
- Easy Lead return and refund process
- Poor Lead Quality Control
- Transparency of Lead Quality Control Methods
- Ability to make changes to campaigns quickly
- Automatic delivery of leads to CRM
- Ability to target based on job title/function
- Promotion of our content to target audience
- over 60% of leads ended up having to be returned and refunded (so far)
- AE's grossly overestimated the volume that the campaign would be able to produce
- Seemed that Demand Science offloaded QC of leads to our team
This is our first time using a service like DemandScience. Company records show that we have used call centers to get leads in the past, which is a different (albeit similar) method. We have not had much success with those types of lead generators in the past, and so far the experience remains consistent with DemandScience.
Do you think DemandScience delivers good value for the price?
Not sure
Are you happy with DemandScience's feature set?
Yes
Did DemandScience live up to sales and marketing promises?
No
Did implementation of DemandScience go as expected?
No
Would you buy DemandScience again?
No