E2Open Review for Marketers!
March 01, 2021
E2Open Review for Marketers!
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with E2Open Digital Transformation Solutions
E2Open [Digital Transformation Solutions] is being used to provide our valued added partners globally an opportunity to execute digital marketing campaigns. It serves as a tool to give to partners that do not own marketing automation software the chance to use our network of assets without needing to build out any campaigns themselves. The tool gives them access to all of our content (that we manage), marketing analytics, as well as any leads that partners generate with their execution. We, as in the parent company, is not allowed to see any of the contacts that the partners are reaching out to.
- Makes marketing automation simple to use for a user that does not have access to their own tool(s)
- Allows a user to to co-brand content to add some of their own flavor to it
- Provides user real-time data updates as far as executed campaigns are concerned
- The templates that the tool offers are a bit archaic in their look and feel
- The data is not always correct and can be difficult to use their existing user interface
- Landing pages as part of their offering cannot be migrated directly to a user site, but rather their own standalone pages, which may not be the best experience for a user
- E2Open gives us an avenue to further provide marketing opportunities to our partner network
- It allows us to gather data on campaigns we make to see which ones trend better in the marketing quarter over quarter
- It does have content syndication functionality which allows us to build out content across partner websites and update it for them. Ease of use!
E2Open [Digital Transformation Solutions] was very cost effective and does provide a simple tool for us to provide our partner network. We have a vast array of partners, some of which do not have any marketing expertise. This tool makes it that much easier for a partner to take advantage of a tool that does all ends of automation for them.
Do you think E2open delivers good value for the price?
Not sure
Are you happy with E2open's feature set?
No
Did E2open live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of E2open go as expected?
I wasn't involved with the implementation phase
Would you buy E2open again?
No