EverString at a High Growth Software Tech Firm

EverString is a fantastic product for organizations that want additional visibility into their invisible pipeline. The product is currently leveraged at CAST by product marketing as well as marketing ops teams to drive additional insight into the sales funnel. The core business problems that it helps address include:

• Bucketing prioritization efforts across the portfolio
• Lead Gen
• Lead Enrichment
• Alignment of marketing effort

We were proficient with the tool after 2-3 sessions with our account managers. It is critical to pay attention and attend webinars to find out best practices on how to best fit the solution to your business model. Sales and marketing teams took approximately a week of playing with building reports to feel confident in leveraging the outputs into our outbound marketing campaigns.

Highly satisfied, EverString helps identify new accounts/profiles that you otherwise would not consider targeting. Identifying accounts in new market segments/verticals can be very beneficial for lead gen and business development to activate net new opportunities.

We have been able to [use better] marketing efforts around ABM by leveraging the specific key-words that the organizations may be actively researching. We used this data to pinpoint specific buying keywords that organizations are querying, and from there use our BD & AE teams to connect our value props to their keywords.

Absolutely we have, by segmenting and prioritizing where efforts should be injected based on the intent score that the organization had. The organizations that have keywords that score highly and align well with our product offering would be blocked and tackled first.

Unfortunately, the activation of EverString leads or opportunities across the organization is hard to define. We were unable to identify immediately if EverString alone is the direct source of the lead, or whether or not the efforts are directly involved in generating opportunities. With that said, there were meetings generated with contacts created from EverString lists that would have not otherwise occurred, so in that sense, the solution has proven itself. The challenge is mapping the direct tangible ROI from the tool when there are so many outlying factors that influence whether or not a lead turns into an opp.