Great tool for finding ABM accounts!
August 16, 2019
Great tool for finding ABM accounts!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
EverString is being used across the marketing and sales team at my company. It helps us with our ABM strategy and picking the right accounts for us to advertise to. It also helps the sales team find the right companies who are showing intent for our software.
- You're easily able to find companies that aren't in your CRM and are in your ICP.
- It allows sales reps to find similar companies to our best customers.
- EverString's implementation process was not well organized and was confusing for my team. My team had to do a lot of work to get this up and running, and we feel like the customer success manager could have been more attentive.
Only the managers at my company have access to EverString and pass these lists over to sales, so we did not have to train the sales team. Overall it's pretty easy to find accounts in EverString as long as you know what criteria you want to filter by.
I've only been using EverString for about 3 months now, and so far I am very happy with the accounts we've found for the team.
This is mainly what we use EverString for, is finding net new accounts that aren't in our database, and it has been extremely successful so far. One thing I do not find accurate is the contact data that is attached to these accounts. I would suggest getting another tool for contact data.
It's great that the contact data is all there for the sales/marketing team when they are finding accounts but the info is not always accurate. Additionally, they don't always find the right title or contact we are looking for.
We have not been using EverString enough to evaluate if it has improved the sales velocity.