We use EZ Texting as a marketing tool to help generate more leads. It's the most effective way in my industry to generate more leads. It provides more repeat customers which are your best source of leads in my opinion.
I've tried ClickSend and a few others and the platform they offer is nowhere close to what EZ Texting has to offer. Sure you pay slightly more with EZ Texting but it all boils down to a "you get what you pay for" kinda scenario.
It's great for advertising and marketing. Simple as that. I've had more hires that came from the drip campaigns that I created within EZ Texting than any other advertising/marketing source there is out there. I can't see any negative downfalls or scenarios that would be less affected.