Item: Meta Business Suite
Rating: 10
Author: Verified User

Overall Satisfaction with Facebook for Business

Use Cases and Deployment Scope

We use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.

Pros and Cons

Pros

Through my developed plugin using Facebook API our customers who are running small businesses can list their products on a Facebook page and expand their business.
Our organization is using it for campaigns and videos for marketing.
Create ads, posts photos, videos, organize and posts about events related to your business.

Cons

Their support is not so good. We have contacted Facebook team regarding non-technical information as well as API information but they sometimes reply very late.

Return on Investment

It targets audiences that are not on platforms like Instagram, Twitter etc.
We cannot send promotional emails to everyone if we don't have their email address, but with Facebook, we can now target a different audience.

Alternatives Considered

Twitter Ads, Google Ads (formerly AdWords), Dropbox Business, Skype for Business (formerly Lync), Udemy for Business and SAP Integrated Business Planning

Facebook can target more audiences as most people are on this social platform. Even Instagram also helped in promoting businesses similar to Facebook.

Likelihood to Recommend

Suited for the small business that doesn't have a larger website to expand their business. They can use Facebook to create ads and market their products. They can list their products on the Facebook shop as well.

Comments

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Use Facebook for your Business