The best all round reporting tool for B2B marketers
May 11, 2019
The best all round reporting tool for B2B marketers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Full Circle Insights
Full Circle Insights was used by our marketing team to better understand campaign performance as it relates to impact on our funnel and on revenue.
It was used primarily within marketing but also used to support better insights into sales development performance.
The main challenge Full Circle solved for us was to create a standardized data model and schema for tracking performance. Pulling this data from disparate systems to Salesforce and making that a single source of truth.
It was used primarily within marketing but also used to support better insights into sales development performance.
The main challenge Full Circle solved for us was to create a standardized data model and schema for tracking performance. Pulling this data from disparate systems to Salesforce and making that a single source of truth.
- Easy to understand data model and attribution model
- Expert implementation support
- Connecting tools to Salesforce as single source of truth
- Full Circle needs to improve ABM reporting functionality - better reporting at an account level.
- Identify professional services partners to help with deployment and process improvement
- Better connect with Data Warehouses and custom attribution models
- Better connect with digital tracking tools such as GA, Doubleclick etc. without having to rely on UTM tracking from Salesforce
- Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend
- Improved funnel velocity and inspection of Marketing to SDR handoffs
- Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget
- Good value product and ROI was positive within a year.
- BrightFunnel and Bizible
Full Circle's main competitors are standalone reporting tools which perform well and are a good first step into attribution.
All tools require significant investment to improve your marketing data model and how you plan and execute campaigns.
Full Circle is heavily married to Salesforce and takes advantage of Salesforce's reporting suite vs. visualizing in a standalone tool. This approach also works well if you prefer to visualize data in an alternative tool such as Tableau or Looker. The proprietary approach to visualization used by Bizible and BrightFunnel are less appealing to enterprise companies who are building a modern stack.
All tools require significant investment to improve your marketing data model and how you plan and execute campaigns.
Full Circle is heavily married to Salesforce and takes advantage of Salesforce's reporting suite vs. visualizing in a standalone tool. This approach also works well if you prefer to visualize data in an alternative tool such as Tableau or Looker. The proprietary approach to visualization used by Bizible and BrightFunnel are less appealing to enterprise companies who are building a modern stack.