Running ads is now easy and profitable!
October 04, 2019
Running ads is now easy and profitable!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.
- User segmentatation - new, old, prospecting/retargeting etc.
- User targeting - day-parting, demographics, interests etc.
- Campaign management
- Ad formats and tweaking for experimentation
- It's a little complex to understand for beginners
- It doesn't allow you to run various ad platforms on a single platform
- Its data has discrepancies at times even against the Google analytics or Playstore data
- It has helped us scale up performance marketing
- It helped us save on the outsourcing cost as we were able to move marketing inhouse
- It helped save on marketing dollars as it was better than most of the other channels in terms of targeting optimization
It's a similar product to Facebook, as Google Ad Manager is for Google. Google Ad Manager is better in terms of user segmentation and targeting.