A powerful, FREE tool to take the pulse of your inbound audience
Overall Satisfaction with Google Analytics
Google Analytics was used within my organization to track our website's traffic. The metrics that we gathered and reviewed included CTR, unique visitors, pages viewed and time spent on the site. It was used primarily by the marketing department with relevant information relayed to sales. We didn't use it to address business problems per se, but rather to calculate the effectiveness of our marketing campaigns through web traffic.
Pros
- Detailed breakdown of web traffic by any specified length of time (could for correlating with campaigns)
- Time on site, % New Visits and Bounce Rate help qualify potential customers
- Ease of Use! Very intuitive and well laid out
Cons
- It would be nice if the free version had more tracking tools, but that is understandable.
- I am unsure of the turnaround of analytics data for free users. Even premium accounts will not see immediate turnaround.
- Multiple variations of a keyword may often be reported but you must manually group them together in reporting which could become tedious. Ex. Organic keywords searched that include: Startec, Startech, Starteck will all be compounded separately even though all searches were variations of the company name.
- More efficient lead conversion
- Accurate pulse of inbound strategy effectiveness
- A go-to tool to determine next actions or where to begin
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