Great for low cost, reliable lead-gen webinars
Updated August 05, 2021

Great for low cost, reliable lead-gen webinars

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with GoToWebinar

We host two lead-gen webinars per month and GoToWebinar is our platform. The marketing team uses the platform to run our webinars. We use the panning and analytics features. We use Zapier to send the leads to our marketing automation platform and then nurture them from there. Webinars are considered a low-cost lead generation source for us, along with other tactics like content marketing, SEO, PPC, events/field marketing, etc.
  • Reminder emails to participants
  • Data re: attentiveness of attendees
  • Reliability of the platform
  • Q&A panel needs a UI update; it's hard to see/type
  • Q&A needs a multiple moderator feature, so if two people are moderating questions you can tell
  • Would like data to go back to a year for past webinars; now it cuts off at six months
  • Easily show ROI since webinars are a low-cost initiative
  • Cost of platform is reasonable for the impact it has on our bottom line
It is easy for newbies on our team to understand how to use GoToWebinar after just a little exposure to it. The UI is very intuitive. Also our guest presenters take to the platform very quickly. The Q&A box is a little difficult to navigate since it is small, but otherwise, no complaints.
I have used both ON24 and Zoom in the past. Zoom wasn't feature-rich enough when I was researching it. It's possible they have gotten better since the pandemic. They actually included it in our Zoom meeting package, but we still chose GoToWebinar since it had the features we needed. ON24 was too much for our needs.
Great for lead-gen webinars! The interface is easy to understand and you can be up and running in just a few days. We pay annually, and the cost is quite reasonable for the amount of usage we get from it (two webinars per month). For more technical webinars or virtual events where there is more interaction, downloads, etc., another platform like Maestro may be better.

GoTo Webinar Feature Ratings

Audience polling
Data exportability
High quality audio
Mobile support
Participant roles & permissions
Confidential attendee list
Branding options
Integration to Marketing Automation
Calendar integration
Record meetings / events
Event registration