Hatchbuck, an effective tool for supporting the Inbound Marketing methodology
Updated August 19, 2015
Hatchbuck, an effective tool for supporting the Inbound Marketing methodology
Score 8 out of 10
Vetted Review
Software Version
Standard
Modules Used
- All
Overall Satisfaction with Hatchbuck
Our organization, Bristol Strategy, Inc. uses Hatchbuck for our clients who host their sites using WordPress. We implement the inbound marketing methodology and use Hatchbuck for the analytics, forms, email and lead nurturing. Hatchbuck simply and effectively enables the integration of powerful inbound marketing tactics that enable the creation of a lead generation engine for our clients that nurtures leads until they are ready to purchase. It is a powerful product that is offered cost-effectively.
- Hatchbuck provides all website forms for landing pages and other prospect interactions with the ability to redirect to thank you pages for further nurturing. Once the lead is captured, they are then scored based on their behavior on the website.
- Our clients use Hatchbuck for all outbound email to their prospects to provide awareness about new articles, newsletters, and more. Additionally, Hatchbuck enables email campaigns to nurture prospects based on the way they engage with website content. By automating nurturing the product enables clients to keep qualified prospects engaged until they are ready to buy.
- Hatchbuck provides the analytics for the engagement with the website by each and every individual. Standard reports enable our clients to gain insights into prospect progression through the buyers journey stages.
- Hatchbuck needs to implement the ability to send outbound emails based on an RSS. An example is sending a blog notice email when it publishes. Currently this has to be done manually.
- The ROI is based on implementing the inbound marketing methodology that first starts with a content strategy that is aligned with the client's sales process. Hatchbuck is an effective tool for implementing the methodology for small businesses with WordPress based websites.
BenchmarkONE Feature Ratings
Using Hatchbuck
3 - Marketing