The sweet spot
September 01, 2015

The sweet spot

Joanna Gray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • blog
  • smart CTAs
  • nurture workflows
  • social monitoring

Overall Satisfaction with HubSpot

Hey there! I'm excited you're thinking about HubSpot! We use it across our sales and marketing division (and even sometimes with support calls, they will add information about a contact).

We organize our information about prospects, leads, contacts and customers. Using HubSpot, we can qualify leads, blog and blog and more blog, and we can get some great nurture workflows going to keep the conversation alive with our customers after they download a resource (or webinar/demo, but we don't do very many of those yet).

Love it!
  • Organization. They set sample flows and patterns. I just have to set it up and add my content.
  • Tutorials. They have a lot and they are excellent.
  • Support. Every time I have a question, they answer right away and actually have the answer.
  • Onboarding. It's a LOT of services, names of features, etc.
  • Learning Curve. See above...there's a lot going on and it takes a while to sort it out.
  • Knowing more about incoming lead source.
  • Knowing more about where we "lose" leads and where they stop following along the flow.
  • We know better what our clients are looking for and can provide those services.
It is a budget commitment. You've got to be ready to actually produce that content to go with the promotion plan you're paying for. Do you have the staffing or size or budget to drive a service like HubSpot? Or are you willing to work with fewer features and then upgrade as your performance grows?

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated