Quick Review of IBM Campaign
Updated August 01, 2017

Quick Review of IBM Campaign

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • IBM Unica Campaign
  • IBM Unica Interact

Overall Satisfaction with IBM Campaign

IBM Campaign is used across whole organization at our company. We started with one division but later scaled to other divisions. It is used for outbound and inbound segmentation of audience. Later it sends the list to eMessage for email delivery or uses IBM Interact to display dynamic personalized banners on website.
  • Campaign canvas is very powerful and rich functionalities
  • Strong integration with eMessage
  • Strong integration with IBM Campaign
  • Supports Hadoop Database
  • UI is a little clumsy
  • Integration with IBM Marketing Operations is not that great
  • Huge Temp files auto-generate when flowchart runs and cause issues
  • IBM Campaign is the major and biggest contributor for marketing ROI
  • With integration to IBM Interact, it helped marketing achieve next level of personal marketing
IBM Campaign is much more advanced and powerful than IBM Eloqua providing many features to play and manipulate the data for Marketers. The good thing about IBM Campaign is that is does not try to solve every problem because it's not a complete marketing automation software like Eloqua. Its only focus is audience segmentation.
If the organization has tons of data to segment, IBM Campaign is more powerful than many other products. The availability of mDue to zero coding approach, developers are not required to learn any programming language in particular manipulation tools and advanced functions in IBM Campaign is unmatched. I believe the users must have knowledge of SQL to get the most out of the tools. Typical business users using Eloqua would find it tough to migrate into IBM Campaign.