Item: InsideSales Playbooks
Rating: 9
Author: Gareth Simms

Use Cases and Deployment Scope

For the London office and the sales arm, InsideSales.com is used by our organisation to enable our team of prospectors. InsideSales improves productivity and increases the likelihood of engaging with a prospect which generates improved sales results. I believe the intention is, following the acquisition of StyleLabs, for Sitecore to set up an InsideSales team solely on the purpose of selling that, in a traditional and transnational B2B sense, whereby InsideSales will become the primary tool to drive business.

Pros and Cons

Automation
Ease of use/simplified UI/straightforward functionality
Tracking engagement

Updates need to be better signposted/integrated
Salesforce integration not always the smoothest
Maybe add option of differently aesthetic themes
Email signatures are a nightmare to embed

Return on Investment

Increased productivity
Driven business opportunities
Created healthy competition between users due to Ranking feature

Usability

Massively improves things! Having a toolbar is so much easier than simply swapping between tabs which would make the platform cumbersome, and barely distinguish it from existing CRM tools.

Alternatives Considered

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Inside sales is much better for ease of use, increased productivity and increased outreach. Cleaner and simpler.

Likelihood to Recommend

Suited to high functioning sales teams who need to increase their outreach to drive business. Not so suited to account managers who might balk at the idea of automating messages to important clients. Its usage massively enables sales people to get their messaging out there as quickly and as diversely as possible, but is less important for targeted, personalised messages without going against its main USP.

InsideSales: the essential tool for any serious sales org!

Overall Satisfaction with InsideSales.com Predictive Playbooks