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My ion interactive review
December 19, 2017

My ion interactive review

Francisco Nieves, MBA, SEO, PPC, SEM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

We currently use ion to build our Landing Pages and capture reporting in our Marketing department. It has been very simple to use and knowing exactly what kind of conversion we are getting per landing page helps us perform a lot of great A and B testing. I can't recommend it enough. Try it out!
  • The Dashboard organized all of our Landing Pages so we stay organized and see a great snapshot of all our LP.
  • The reports functions allow us to create reports that can be scheduled and sent to a specific user who will need it.
  • The portfolio section is what I use the most. Similar to the Dashboard, but I see it in a more detailed and line by line view of how each account is performing. Whether its the Bounce Rate or the Conversion. It makes it easy.
  • The UI can sometimes be challenging and isn't as easy to move around in.
  • A/B testing can be improved.
  • Overall, the system can use a new facelift.
  • I believe ion overall has had a positive impact.
This is very well suited for larger marketing departments that need and will use a lot of data. My design team likes working on it and creating landing pages. My reporting and analytics team likes it because of all the cool data they can get out of it. It really can be used even for a smaller marketing team.

Ion, by Rock Content Feature Ratings

Content Creation
9.0
Ideation
9
Content collaboration
9
Content Publishing
8.7
Content hub
8
Forms / Gated content
8
Embedded CTAs
9
Content distribution
9
Content promotion
9
Content automation
9
Content Reporting & Analytics
8.0
Audience profiling and targeting
8
Closed-loop tracking and reporting
8
Content performance analytics
9
Campaign optimization dashboard
7