Item: Monetate
Rating: 8
Author: Duane Thompson

Use Cases and Deployment Scope

We use Monetate to analyze customer behavior so that it is easier to create, test and deploy web content and give customers a powerful online experience. We are able to keep customers interested and give them a home like feeling to improve customer relations which is key to the success of the business.

Pros and Cons

Customer behavioral data tracking
Customer relationship management
Helps in providing unique services to each customer

The mobile site is difficult to navigate
More training materials should be made available online

Return on Investment

Larger average order values
Higher conversion rates
Customer lifetime value gone up

Alternatives Considered

Pardot

The platform evolves as the industry evolves which means it is able to grow with your brand. Upgrades are automatic which means you won't go through hard work in order to use the latest capabilities.

Key Insights

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

Yes

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

Transparent and autonomous framework that simplifies testing and optimization

Software Version

Modules Used

Overall Satisfaction with Kibo Personalization (Monetate)