Funnel Reports?
May 23, 2014

Funnel Reports?

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with KISSmetrics

KISSmetrics is being used by our company in order to track conversions across referrals, A/B test different designs for our site, as well as optimize specific pages. As a startup, the product team is heavily invested in our key performance indicators and use KISSmetrics to help support decisions to the rest of the organization.
Although funnel reports aren't perfect, KISSmetrics lets us A/B test at a high level.
  • A/B testing at a high level: while funnel reports are questionable, A/B testing is trust worthy, although it is very difficult to A/B test a funnel accurately.
  • Cohort analysis: we've never had a problem with this.
  • Funnels: The funnel system is rather confusing, and at times provides information that is literally impossible. It tracks our conversion rates sometimes with orders of magnitude difference between what KISS says, and what we know to be true.
  • A/B testing a funnel: This is just impossible to do accurately with the information presented by KISS.
  • Faster decision making for A/B tests: for very high level decisions, A/B testing lets us show effectiveness much quicker and with accurate confidence levels.
  • Confusion for looking at page dropoff: the funnel reports have actually made our decision making worse, because it is explained/designed quite poorly.
KISSmetrics may not be as cost effective as some of the competitors out there. Data integrity is by far the most important for our company as well, and questionable integrity will be key to our decision making.
I would recommend KISSmetrics if a colleague only cares about one or two key performance indicators. Once care is needed for nuanced funnels or other measures of performance, they may not get the results that they needed, or expected. Competitors like Google Analytics can provide a similar level of information at a better price.