1. Home
  2. Web Analytics Tools
  3. Lead Forensics Reviews
  4. User Review of Lead Forensics
Lead Forensics is Almost mandatory in order to work with Bay MarketForce
June 01, 2023

Lead Forensics is Almost mandatory in order to work with Bay MarketForce

Jeff Schommer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Lead Forensics

We are an appointment setting agency, our typical client wants to be in front of c-suite and owners. At some point I could see us making the use of LF mandatory for our campaigns. We typically see an increase of rate of appointment by 2x-3x but have also seen an improvement in appointment rate to 5x that of a cold list. It makes sense, if someone is our looking and end up on your site (congratulations marketing), you need to know about it. We use Lead Forensics to do several things. We identify companies that come to the website that are not already being marketed to, if they profile like a great fit, we contact them within 48 hours. We monitor all of our marketing lists watching which companies are interacting with our website and notify our SDRs immediately. We also use it as a leading indicator of our paid ads.There are many different tools on the market and we've tried most of them. LF has the most comprehensive database and provides the greatest hit rate. The data manager is imperative to our success, most tools don't have that ability.
  • Company Identification at a higher rate than other tools we have tried
  • Data Manager to allow you to monitor specific lists of companies
  • Daily summary reports to Sales and Immediate notification to SDRs
  • Would love more granularity in the industry classifications
  • Adding some level of Intent data to identify companies that are searching but not finding your site
  • Data Manager
  • Push to CRM
  • Ability to notify anyone in the organization via daily summary reports
  • We add about 15 well suited accounts monthly which results in 2-3 proposals per month
  • We expect 25% of all new business will be generated because of notifications by LF
LF consistently identifies more companies than any tool we have used. We run comparisons about twice a year just to see if there is a better tool, haven't found one in 7 years.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

If you sell into larger organizations ($25M and larger) or into the public sector, LF provides a high level of hit results. If your key audience is small business, this tool may not be a good fit. Many small companies don't pay for static IP addresses and their company information is typically harder to find in any data tool.