Best in class product for matching leads to accounts.
June 08, 2019
Best in class product for matching leads to accounts.
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- LeanData Routing
- LeanData Matching
Overall Satisfaction with LeanData
We use LeanData to lead to account matching and lead routing. The system is used by our marketing and commercial operations teams to help. We opted to auto-convert leads to contacts and match them to accounts to better support our SDRs, who operate on a named account basis. This prevents our SDRs from receiving leads for accounts to which they are not assigned. The other problem this solves for us is that it allows us to get a clearer view of marketing engagement at an account level.
- Highly accurate matching to accounts.
- Autoconversion of leads when match confidence level is high.
- Low error rate.
- Data enrichment would be an interesting feature to explore. I.e. verification and enrichment of lead information using third-party data.
- Lead follow up velocity has improved dramatically in the past 18 months, in part due to LeanData.
The above are all excellent products in their own right, but lack the specialized focus of Lean Data.