Item: LinkedIn Sales Navigator
Rating: 9
Author: Kaitlyn Glover

Use Cases and Deployment Scope

We currently use LinkedIn Sales Navigator on a day-to-day basis to prospect for new high value target personas to contact regarding current identity and access management initiatives in the tech space. It addresses problems of inaccurate information, as LinkedIn Sales Navigator confirms current email, phone (other contact information), up-to-date job information and descriptions, recent posts to engage with, and it really strengthens business relationships with clients in our pandemic Work-From-Home environment we were shuffled into.

Pros and Cons

You can create custom lead searches and save account lists compiled of all the HVTS found during prospecting.
LinkedIn provides another channel to reach out to customers or prospects in a more personable fashion (ie: showing your Photo next to your Name)
The ability to send InMails without the other party accepting the connection request so you can still get your point across.

This is more on the user side, but LinkedIn jobs on individual bios need to be updated more consistently. Will tag HVTs in a boolean search, and after contacting them, I would find out they were no longer with that company, etc.
Be able to import contacts directly into Salesforce from LinkedIn would be a HUGE plus.

Return on Investment

Increased prospecting efficiency
Achieving monthly quota by scaling meetings via LinkedIn Sales Nav.
Time-efficient. Saves time in my day-to-day when conducting bulk searches that are custom down to the Title, Industry, Functionality, or whatever filter you need.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

Outreach

Likelihood to Recommend

LinkedIn Sales Navigator is an excellent tool to use in any sales or recruiting agency, as well as research because LinkedIn provides so much detail. You are creating business friendship connections to build upon in order to eventually close a deal or make a sale in the end.

Sales Navigator Keeps You LinkedIn and Up To Date!!

Overall Satisfaction with LinkedIn Sales Navigator